Custom AI tools · optional add-on

Stop sending customers to a brochure website. Give them a tool they'll actually use.

We build interactive tools that give your customers a reason to visit your website, engage with your business and request a quote. Calculators, estimators, planners, visualizers and AI-assisted assessments, built for your business and your customers' real questions.

Book a free callSee tools I've built

Why tools beat brochures

Most service websites say the same thing: years in business, a list of services, a phone number. Customers skim them and leave. A tool answers the question they actually came with: How much will this cost? What size do I need? Should I repair or replace? Will this color work on my house?

People search for those answers every day. A good tool ranks for them, gets bookmarked and shared, and keeps visitors on your site far longer than a page of text. And at the moment a customer has their answer, they're one tap from asking you for an exact quote.

We can build whatever your customers need. If you can describe the decision it should help them make, we can build it, put it on your site, connect it to your lead follow-up and measure what it produces.

Portfolio · built by Jon Dykstra

Nestique: 34 free home-design tools, built and launched.

Nestique.io is my own project: a library of fast, mobile-friendly design tools for homeowners, from paint and cabinet visualizers to layout planners and cost calculators. It shows the kind of interactive web app we build. It's a portfolio project, not a client.

Screenshot of the Nestique Kitchen Cabinet Color VisualizerNestique

Kitchen Cabinet Color Visualizer

Recolor uppers, lowers, island, counters, backsplash and hardware on a realistic kitchen, or start from a designer combination.Try it →Screenshot of the Nestique Exterior House Color VisualizerNestique

Exterior House Color Visualizer

Try siding, trim, roof, door and shutter colors on farmhouse, colonial and modern homes, with light-reflectance values for every part.Try it →Screenshot of the Nestique Room Layout PlannerNestique

Room Layout Planner

Arrange standard-size furniture to scale, with walkway and clearance checks as you drag.Try it →Screenshot of the Nestique Flooring Cost CalculatorNestique

Flooring Cost Calculator

Hardwood, vinyl plank, laminate, tile and carpet costs for a room, pro install or DIY, with editable price ranges.Try it →Screenshot of the Nestique Backsplash VisualizerNestique

Backsplash Visualizer

Try tile patterns, sizes and grout colors behind a counter, with the tile count to order.Try it →Screenshot of the Nestique Gallery Wall PlannerNestique

Gallery Wall Planner

Arrange frames to scale on a wall and get the exact nail spot for every one.Try it →

How a tool turns into business

From "how much will this cost?" to a booked job.

Tool to booking workflow
  1. 01Visitfrom search, ads or social
  2. 02Use the toola real answer in minutes
  3. Your choice03Optional capture"email me my results" or "get my exact quote"
  4. 04AI qualifiesjob type, size, timing, area
  5. 05Bookedestimate on your calendar
  6. 06Reportedin your dashboard, by source
Which inputs and offers book the most jobs feeds straight back into the tool

Part of your AI operating system

A tool isn't a stand-alone widget. Its leads go into the same instant follow-up, booking and tracking as every other lead, so a homeowner who sizes a water heater at 9 pm gets a reply in minutes and a slot on your calendar.

And the tool teaches the rest of the system. Which questions people ask, which answers lead to bookings, which neighborhoods use it most: all of it informs your ads, your content and your offers.

The Kaizen loop Kaizen tools that improve 1Launch the toolon your site2Measureuse, capture, bookings3Learnwhat converts4Testquestions, offers, layout5Improveevery week

Examples for home services

Tools plumbing and HVAC customers actually search for.

Example concepts. Each would be designed around your services, prices and service area.

Example concepts

Plumbing

  • Water heater replacement estimatorTank or tankless, household size and fuel type in; size, typical cost range and "get my exact quote" out.
  • Is it time to replace my water heater?Age, symptoms and model sticker photo in; a repair-or-replace verdict and a booking button out.
  • Drain and sewer problem checkerAnswer five questions about the symptom; get the likely cause, urgency and a same-day booking option.
  • Whole-home repipe cost estimatorHome size, age and pipe type in; a cost range and the questions to ask any plumber.

HVAC

  • AC size calculatorSquare footage, climate zone, windows and insulation in; the right tonnage and why bigger isn't better.
  • Repair or replace?System age, repair quote and energy bill in; a clear recommendation and a free in-home estimate button.
  • Energy savings estimatorCurrent system and usage in; estimated yearly savings from a higher-efficiency system, with your assumptions shown.
  • Maintenance plan value calculatorShows what a tune-up plan covers and what it typically saves, with a sign-up form.
Talk through a tool for my businessOptional add-on. Most clients start with follow-up, ads and tracking.

Other industries

If your customers have a question, there's a tool for it.

RoofingRoof replacement cost estimator, storm-damage checklist
LandscapingSod, mulch and paver calculators, yard makeover visualizer
Solar and energySavings estimator, battery sizing tool
PoolsPool cost estimator, heater and pump sizing
MovingMoving cost estimator, packing planner
Real estateAffordability calculator, home value estimator
EcommerceProduct finder quiz, size and fit guide
Fitness and healthProgram finder, class schedule planner
Interior designDesign style quiz, Renovation budget planner, Room layout planner

Don't see yours? Describe what your customers are trying to figure out, and we'll design the tool around it.

What every tool includes

Built to rank, convert and keep getting better.

  • Mobile-first and fastMost visitors arrive on a phone. Tools load quickly and work with a thumb.
  • AccessibleKeyboard and screen-reader friendly, with clear labels and contrast.
  • Optional lead captureFree to use, or "save my results" and "get my exact quote", your choice.
  • Booking and CRM hand-offLeads flow to your calendar, CRM and follow-up where integrations allow.
  • Conversion trackingEvery use, capture and booking tracked by source in your analytics.
  • A/B testingQuestions, results pages and offers tested against each other, every week.

Questions

About custom tools.

Is a custom tool required?

No. It's an optional add-on. Many businesses start with lead follow-up, ads and tracking, and add a tool later when there's a clear question their customers keep searching for.

What can you build?

Almost anything a customer would use on a phone: calculators, estimators, planners, visualizers, quizzes and assessments, including AI-assisted ones. If you can describe what it should help a customer decide, we can build it and put it on your site.

Does it capture leads?

Only if you want it to. A tool can stay fully free, ask for an email to save results, or offer "get my exact quote" at the end. We test which works best for your customers.

Will it work with my CRM and calendar?

Leads from the tool can flow into your CRM, booking calendar and follow-up system where those tools have APIs or form integrations. We confirm each connection during the audit.

Who owns the tool?

You do. It lives on your website and your domain.

Free strategy call

Tell me what your customers keep asking. I'll show you the tool.

  1. Your business. What you sell, how customers find you and where the time and money go.
  2. Where AI pays off first. The jobs AI can do better, faster and cheaper, and the ones a person should keep.
  3. What it should be worth. A straight answer on whether it's worth doing. No obligation, no pitch deck.

Phone or Google Meet, your choice. Times show in your time zone. Not ready? Read the free report or send a message.

Loading the calendar…

Open the booking calendar