For interior designers · free 30-minute strategy call
I'm Jon Dykstra. My largest business is a home design and home improvement publication, run on AI: millions of homeowners a year browsing rooms, saving ideas and signing up. I know how they find designers and fall for a look. This system makes sure the right ones find you, and that none of them slip away.
Leads = email sign-ups and home-equity lender leads across businesses Jon owns, Jan 1–Oct 14 2026. Not interior design client results.
Where interior designers lose projects
Most designers already get inquiries. The projects leak out between the first message and the signed contract.
The proof
This isn't a course or a slide deck. It's the machine I run on my own businesses right now: 299 ad campaigns launched in a single week, 145 pages published, and 485 new leads a day, every one followed up and traced to its source.
Jon's own portfolio. Figures are from businesses Jon Dykstra owns and operates on AI. They are not client results. Data to Oct 11 2026 unless noted.
Leads generated by my AI systems
485 new leads a day by October, 4.3x the July pace. Every one captured, followed up and traced to its source by AI.
A design lead isn't a newsletter sign-up. It's a homeowner with a six-figure renovation deciding who to trust with their home. But the machine underneath is the same.
Capture every inquiry, answer in minutes, qualify before anyone books a call, follow up until they sign, trace every project to its source, and keep the right people seeing your work every day. I run that machine on my own home-design business, at a scale few marketers ever touch. That's what I build for designers.
Who you're talking to
In 2025 I went through my businesses one job at a time and gave every job AI could do better, faster and cheaper to AI: the content, the ads, the bidding, the social, the email, the lead follow-up and the reporting. Plenty broke. I fixed it with my own money on the line, and kept what worked.
The result is a lead machine running at a scale most marketers never see: 46,800+ leads, 27.3M pageviews and 1,878 AI-launched ad campaigns this year. I trained as a lawyer and earned an MBA, so I judge every system like an owner: does it make money, does it save time, and can I trust the numbers?
Now I'm building it for interior designers. You get the system without paying for my expensive year of lessons.
The AI operating system for a design studio
Your website, Instagram, Pinterest, Houzz, inquiry forms, client software and email all feed one core: the rules that decide what to do, and a memory of which projects and clients were the right fit.
You set the budget, the limits and the words AI is allowed to use. AI answers, follows up, books, measures and tunes inside them, every day.
The workflows
Connections to HoneyBook, Dubsado, Houzz Pro, Studio Designer and other studio software depend on each tool's API and your plan, and are confirmed during the audit.
Your command center
See which channels bring the best projects, which posts make the right homeowners reach out, and which proposals need a nudge, with AI doing the follow-up. Sample data from a fictional brand.
Interactive demo with fictional sample data. Every action is simulated.
Sample data · click to explore
Optional add-on · custom AI tools
A tool on your website that answers the question customers are already searching for, then offers an exact quote. We can build whatever you want; here are a few ideas. See tools I've built →
What it looks like
The owner's part is in gold. Everything else runs on its own.
The designer gets a text: 6 new inquiries, 2 qualified and booked for discovery calls, 1 "planning for spring" added to the nurture list, 1 proposal due for follow-up.
YouAI posts last month's kitchen project to Instagram and Pinterest and publishes a project page on the website, all approved yesterday.
A homeowner fills in the inquiry form at 10:15 while the designer is on site. By 10:17 they have a reply with three similar projects and a few quick questions about budget and timeline.
Their answers fit the studio's criteria. AI books a discovery call for Thursday and builds a one-page prep sheet with their inspiration photos.
A proposal sent last week gets its day-7 follow-up. The client asks about timing; AI routes the question to the designer.
AI proposes a test: a "first-floor refresh" offer page for homeowners in two nearby neighbourhoods. The designer approves it from the phone.
YouEvery inquiry, call and proposal is matched to whether it became a signed project. Qualification questions, follow-up timing and posting mix are updated from what actually worked.
Why it gets better every week
Most marketing stays the same until someone has time to fix it. This system improves itself every week. Every inquiry, post and proposal is matched to whether it became a signed project, and the rules change from what actually happened.
Which channels bring the big projects. Which questions screen out the wrong fit. Which posts make the right homeowners reach out. Week 20 is far sharper than week 1, and every lesson is written down so it's never relearned.
You stay in charge
How it works
Everything is built on your own accounts. You own all of it. We run it for you, or train your studio to run it.
We map your marketing and operations and rank every job AI could take over by the money and hours it frees up.
The AI systems, tracking and dashboards go in on your own accounts. You own all of it.
Want your team to run it? We train them on every system until they're confident without us.
Rather not? We run it for a monthly fee. AI does the work; we watch the numbers and tune the system.
AI brings new tests built on your results. You approve them and AI carries them out.
Questions
No, and we'll never pretend they are. The 46,800+ leads and the charts on this page come from businesses I own and run on AI, the largest being a home design and home improvement publication. What I'm offering is the same machine, built for your studio, on your accounts.
No. The design, the client relationship and the creative judgment stay yours. AI handles the inquiries, scheduling, posting, follow-ups and reporting around them.
Yes. AI writes in your voice, from your past posts, emails and project notes, and you approve the templates it uses with clients. Anything unusual goes to you.
We connect to the studio software you already use wherever its API and your plan allow it. If a connection isn't possible, we'll tell you on the call and work around it.
With a few questions you choose, such as budget range, scope, timeline and location, asked politely in the first reply. Only projects that fit your criteria get a discovery call; the rest get a friendly nurture sequence.
It depends on what AI should take over first and whether we run it or teach your studio. You'll get a straight answer and a clear scope on the free call.
Free strategy call
Phone or Google Meet, your choice. Times show in your time zone. Not ready? Read the free report or send a message.