Results · my own portfolio

A travel business I own, six weeks on AI. 12x the traffic.

This travel publishing site covers road trips, vacations and travel. The week of August 31, AI took over its content, social media and ad buying. Here’s the growth, week by week.

Owned by Jon Dykstra · moved onto AI the week of Aug 31 2026 · not a client

Vintage station wagon with suitcases at a mountain overlook at golden hour
12xweekly sessions in six weeks
7.1xweekly organic Facebook views
13xweekly pageviews
3.0xits best week since late July
4.0xsessions, last 30 days vs the 30 before
6 weekssince AI took over

Jon's own portfolio. Figures are from businesses Jon Dykstra owns and operates on AI. They are not client results. Data to Oct 11 2026 unless noted. Charts show growth as a multiple of the week before AI took over (Aug 24–30 2026).

The challenge
01

The business challenge.

These were small sites with good subject matter and not enough hours behind them. Each one published occasionally, posted to Facebook when someone had time, and had no real ad program. That’s the position a lot of owners recognise: a business with potential, and nobody with the time to work on it every day. The question I wanted answered was simple. If I drop the full system in at once, how fast does it show up in the numbers?

Travel planning is seasonal and visual, which makes it a strong fit for a system that can publish and post every day and learn quickly which destinations and formats people want.

The workflows
AI

The AI workflows I put in.

  • Content. AI researches, writes, illustrates and checks new pages, and publishes them on a schedule.
  • Social. AI writes, designs and schedules Facebook posts every day and makes more of whatever earns reach. No ad spend behind the organic posts.
  • Ad buying. New pages get ads built and launched automatically, judged every morning inside set caps.
  • Measurement. Every site reports into the same morning numbers as my larger businesses, from day one.
Traffic
12x

Weekly sessions up 12x in six weeks.

By the week of October 5, weekly sessions were 12x the week before AI took over, and 3.0x its best week since late July.

Sessions per week, as a multiple of the starting week

12x
12x
Source: site analytics · weeks of Aug 24–Oct 5 2026 · 1x = week before AI took over
Organic social
7.1x

Organic Facebook reach up 7.1x.

AI writes, designs and schedules the posts on the Facebook page and makes more of whatever people stop scrolling for. No ad spend behind it.

Organic Facebook views per week, as a multiple of the starting week

7.1x
7.1x
Source: Meta page insights, organic only (views from ads excluded) · weeks of Aug 24–Oct 5 2026
Every day
4.0x

The climb shows up day by day.

Content, social and ad buying went live on AI together, and daily traffic kept climbing through every week. Sessions over the last 30 days were 4.0x the 30 days before.

Sessions per day, as a multiple of the starting week’s daily average

4.0x last 30 days
4.0x
Source: site analytics · Aug 24–Oct 11 2026 · last 30 days vs the 30 days before
Pageviews
13x

Pageviews per week up 13x.

More visitors, reading more pages, every week.

Pageviews per week, as a multiple of the starting week

13x
13x
Source: site analytics · weeks of Aug 24–Oct 5 2026
Kaizen
24/7

How the system measures and improves.

Because the starting week is the baseline, every chart on these pages answers one question: how many times bigger is this week than the week before AI took over? The same morning loop runs here as everywhere else in my portfolio. AI does the work, the system measures it against the source, the winners get more turns and the losers are retired.

The difference on a new site is that the system arrives with a memory. The rules learned on my larger businesses came with it, so it didn’t have to start from nothing.

For owners
Learn

What other owners can learn.

  • Speed comes from turning everything on together. Content, social and ads went live in the same week and fed each other.
  • A proven rulebook transfers. The rules from my established businesses gave these sites a head start.
  • Six weeks is enough to know. You don’t need a year to find out whether this works in your business. You need a clean baseline and honest measurement.

Jon's own portfolio. Figures are from businesses Jon Dykstra owns and operates on AI. They are not client results. Data to Oct 11 2026 unless noted. Charts show growth as a multiple of the week before AI took over (Aug 24–30 2026).

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Only a small number of businesses are taken on at a time.