Results · my own portfolio

A vehicle business I own, six weeks on AI. 13x the traffic.

This vehicle publishing site covers classic cars and car culture. The week of August 31, AI took over its content, social media and ad buying. Here’s the growth, week by week.

Owned by Jon Dykstra · moved onto AI the week of Aug 31 2026 · not a client

Classic muscle car in a dark garage with a glowing gold bar chart behind it
13xweekly sessions in six weeks
12,000x+weekly organic Facebook views
15xweekly pageviews
2.5xits best week since late July
3.0xsessions, last 30 days vs the 30 before
6 weekssince AI took over

Jon's own portfolio. Figures are from businesses Jon Dykstra owns and operates on AI. They are not client results. Data to Oct 11 2026 unless noted. Charts show growth as a multiple of the week before AI took over (Aug 24–30 2026).

The challenge
01

The business challenge.

These were small sites with good subject matter and not enough hours behind them. Each one published occasionally, posted to Facebook when someone had time, and had no real ad program. That’s the position a lot of owners recognise: a business with potential, and nobody with the time to work on it every day. The question I wanted answered was simple. If I drop the full system in at once, how fast does it show up in the numbers?

Car people love a good fact and a good photo, and they share both. This site got a daily rhythm of infographic posts built for exactly that.

The workflows
AI

The AI workflows I put in.

  • Content. AI researches, writes, illustrates and checks new pages, and publishes them on a schedule.
  • Social. AI writes, designs and schedules Facebook posts every day and makes more of whatever earns reach. No ad spend behind the organic posts.
  • Ad buying. New pages get ads built and launched automatically, judged every morning inside set caps.
  • Measurement. Every site reports into the same morning numbers as my larger businesses, from day one.
Traffic
13x

Weekly sessions up 13x in six weeks.

By the week of October 5, weekly sessions were 13x the week before AI took over, and 2.5x its best week since late July.

Sessions per week, as a multiple of the starting week

13x
13x
Source: site analytics · weeks of Aug 24–Oct 5 2026 · 1x = week before AI took over
Organic social
12,000x+

Then the Facebook page went viral. Organically.

AI writes, designs and schedules three infographic posts a day on the Facebook page, with no links and no ad spend behind them. Within six weeks, weekly organic views were more than 12,000x the week before AI took over.

I’ll be straight about that multiple. The starting week was very small, so the ratio is huge. And this one page went viral: in the final week it produced 91% of the organic Facebook views across my whole portfolio. Viral reach is a gift. It isn’t a plan, and I don’t treat it as one. What the system did right was keep posting every day, notice what took off and make more of it.

Organic Facebook views per week, as a multiple of the starting week

12,000x+
12,000x+
Source: Meta page insights, organic only (views from ads excluded) · weeks of Aug 24–Oct 5 2026
Every day
3.0x

The climb shows up day by day.

Content, social and ad buying went live on AI together, and daily traffic kept climbing through every week. Sessions over the last 30 days were 3.0x the 30 days before.

Sessions per day, as a multiple of the starting week’s daily average

3.0x last 30 days
3.0x
Source: site analytics · Aug 24–Oct 11 2026 · last 30 days vs the 30 days before
Pageviews
15x

Pageviews per week up 15x.

More visitors, reading more pages, every week.

Pageviews per week, as a multiple of the starting week

15x
15x
Source: site analytics · weeks of Aug 24–Oct 5 2026
Kaizen
24/7

How the system measures and improves.

Because the starting week is the baseline, every chart on these pages answers one question: how many times bigger is this week than the week before AI took over? The same morning loop runs here as everywhere else in my portfolio. AI does the work, the system measures it against the source, the winners get more turns and the losers are retired.

The difference on a new site is that the system arrives with a memory. The rules learned on my larger businesses came with it, so it didn’t have to start from nothing.

For owners
Learn

What other owners can learn.

  • Speed comes from turning everything on together. Content, social and ads went live in the same week and fed each other.
  • A proven rulebook transfers. The rules from my established businesses gave these sites a head start.
  • Six weeks is enough to know. You don’t need a year to find out whether this works in your business. You need a clean baseline and honest measurement.
  • Separate the steady gains from the lucky ones. Sessions up 13x is the number I’d build a plan on. The viral page is upside.

Jon's own portfolio. Figures are from businesses Jon Dykstra owns and operates on AI. They are not client results. Data to Oct 11 2026 unless noted. Charts show growth as a multiple of the week before AI took over (Aug 24–30 2026).

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